As is my mission with this blog, I aim to explore my foodshed--visiting farms, farmers markets, company headquarters and retail locations, as well as ordering from the internet from companies within my foodshed, which I define as within 250 miles (simply in order to include Sweet Grass Dairy in South Georgia!) So it was with great excitement that I discovered that the Immaculate Baking Company in Hendersonville, NC is 180 miles away.
This company has everything going for it that I like: a company started by a guy with a vision, Scott Blackwell, in his garage; cookies made from scratch with organic ingredients; and a cause-marketing angle that touches my soul--the Immaculate Baking Company features the work of regional folk artists on its packaging and funds an "art-reach" program that encourages creativity in people of all ages. Love it. Love it. Love it.
I ordered the Sweet Georgia Brownie cookies, of course, and the Pumpkin Gingerlies, since our 100-degree-every-day heat wave shows no signs of breaking here and I wanted just a glimpse of fall. I was feeling good. Local cookies. Nice back story. Help foster creativity. All good, all good.
And then.
My package arrived yesterday. From San Francisco. Yes, my local foodshed cookies apparently traveled from North Carolina to the Immaculate Baking Company's distributor, World Pantry, in San Francisco (2,616 miles) and then back to Atlanta (2,500 miles). Ouch.
There is no mention on the Immaculate Baking Company's website of World Pantry. There is no mention on the World Pantry website of the Immaculate Baking Company. Yes, the cookies are good, but these local cookies traveled 5,116 miles to get to me. I would have been just as happy with Ghirardelli chocolate, for half the distance.
To be fair, I'm going to email Scott Blackwell and ask him about this. I'll report back if I hear anything.
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