"It's all business out there," Berny, my beloved lawn guy (he came to my rescue after my two years of push-reel-mowing--see my book for the most documented lawn story in the U.S.), said to me the other day in response to seeing how I had changed up my backyard garden. This little comment was the big "aha" of the week. That's because, as I like to say, the garden resembles the gardener. A few of my friends were a little upset at me for "going all row on them" after being Miss-Free-Spirit for years. I thought of them yesterday when I planted seeds, one by one, in little straight lines, evenly spaced, not with my usual twirl-and-toss scatter method. What on earth has become of me?
Well, it's all business. First of all, I've learned a lot in the last few years about what's possible. Two pounds per square foot. And that's not even a stretch. I was hitting these numbers at the gardens I've helped start, but wasn't hitting them at home (although 400 pounds last year was nothing to sneeze at--but 2,000 pounds is my potential). Yes, I know, that's because I let all kinds of other things grow, but I'm trying to build my bridge to the future (see my Eat Pray Love hope chest here, if you missed it) and I want to now start transitioning the garden to a more permaculture model that requires less maintenance. And step one is getting it in order. Trust me--it will probably start meandering again by May. You know how I am.
But secondly, I'm currently working on a different sustainability story--my business. In the 16 years I've been running my professional writing studio, I've lost so many clients to the economy, first because of 9/11, and then three publications for which I wrote folded, and then, most recently, my big bread-and-butter corporate client closed its national operations, which shut down my projects. I've always managed before (I trust the journey explicitly), but it requires singular focus on business survival, and that means it's all business for me right now:* My other blog, Sustainable Pattie, focuses this entire year exclusively on the business of sustainability in metro-Atlanta. And this past week's article showcases the business angle about which I'm most excited (in fact, the most excited that I've been since, oh, let's say 1994 and the mainstream emergence of the Internet): the B-Corp Movement.
* Also, FYI, fellow business owners, the most exciting social media tool I've used lately is, believe it or not, Pinterest! The New York Times ran an article last week that says Pinterest is experiencing the fastest growth of any social media tool, and I can tell you that things posted on it spread like wildfire. If you haven't tried it yet, here are two business uses for it: your portfolio, and bonus features of something you've already published (see bonus photos from Food for My Daughters here).* If you need a professional writer for your publication or company, please contact me or pass my info on to someone else who might. Self-employed writers who lose their clients due to the economy don't get severance packages or unemployment benefits. They just stop getting paid. I've learned over the years to be honest, and to simply ask and "put it out there" when there's a need, and surprisingly unexpected things happen. Here's my LinkedIn profile. Here's my portfolio. I could use your help. Thank you.
I'm also really committed to supporting other small businesses, not only because I know how much more money this puts in the local economy (see so a city councilman strolls into a barber shop here), but because I know how they feel. I took my friend Mike's mead-making class last weekend for this reason. The guy is trying. He has come a long way, and he is hoping to open a meadery, for goodness sake. And besides, it just seems so Beowulf or something to learn how to make mead (and those are the kinds of quirky pursuits I like). And, of course, I'm working on a article about it now, so, you see, it all works together.
I posted a status update on Facebook yesterday that said, "when in doubt, plant" because, frankly, that's the action I always take when I'm not sure what to do next. Someone commented, "That should be a t-shirt." Well, guess what? Now it is. You can order your organic t-shirt (two styles for men, several styles for women) here (please note the saying is on the back of the shirt, which I find provokes more conversations). 


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